Developing a sound strategic plan is one of those things that every good company should be doing annually. However, many organizations aren’t sure if they are being effective in their efforts.
Operational Strategic Planning is a return to the basics. In these engagements we help clients optimize profits by identifying and focusing on high impact initiatives.
Operational strategic plans identify opportunities for improved effectiveness and efficiency in the client’s operations by identifying areas where revenues can be enhanced or costs can be reduced. The outcome is the development of a comprehensive and tactical plan that supports the business direction and goals over the next three to five years.
Our clients always enjoy strategic planning. In fact strategic planning has the potential to provide the biggest return on investment a business can make. Successful organizations use regular checkpoints and conversations around strategic planning to keep it sustained and relevant. In addition, a sound methodology creates a solid platform for on-going strategic business initiatives.
At Mark Longo, we understand that Senior Management’s time is valuable. We know getting the whole Executive team together is sometimes challenging. Hence our approach to strategic planning requires a great deal of research and analysis up front. Since the most productive strategic conversation is dependent on content, we do our homework in order to stimulate and support discussions. We setup the foundation for good conversations. We come prepared with an understanding of the organizational goals and objectives. We conduct an internal assessment, external assessment, competitive landscape analysis, and a SWOT analysis. We work with our clients to understand how their organization must innovate to compete in the dynamic business world.
The facilitated Strategic Planning workshop ensures a common view of the business context, a healthy discussion, an agreed upon list of corporate priorities and initiatives, and a mutual agreement among executives upon next steps with clearly identified requirements and commitments. See our project prioritization offering for additional details.
By engaging in a structured operational strategic planning session, organizations are often seeking to answer some of the following questions:
Engaging in an operational strategic planning session offers many benefits, some of which include:
Strategic planning is about harnessing the collective knowledge and insight from the Executive team to establish an operational and tactical plan for delivering exceptional business results. The challenge is ensuring that the lines of communication are open to facilitate the appropriate conversations. Without a practical, pragmatic approach and setting the right foundation, the result can be counter-productive: Tangential side-bars can derail the conversation, disagreements can take place without commitment on next steps, and follow through can be difficult to manage. We have worked with management teams to navigate through the noise of team dynamics and provide the necessary information to have a productive, meaningful planning process with the appropriate structure to ensure follow through.
“Overall, I have been very impressed with [Mark Longo]’s professional approach to our research project. Your firm was thorough, on time and insightful. I would certainly recommend [Mark Longo], especially for any Executive interview engagement.”
“In your final presentation to our Board, we were again pleased to find [Mark Longo]’s professionalism come to the forefront. Not only did the presentation provide an end-to-end synopsis of the project and results, but [Mark Longo] was also able to develop a detailed and comprehensive set of recommendations, many of which Ceridian has already begun to implement.”
John Pieri, Marketing Manager, Ceridian Canada