Our experience has shown that many organizations developed an initial website when the e-commerce world propelled the need for organizations to have a web presence and it was deemed the “thing to do”. However, as time has passed, websites have evolved and those that act as “brochure-ware” don’t cut it anymore. A website redesign initiative allows clients to re-evaluate their web strategy. It asks if the website supports the corporate strategy and objectives. It forces them to think of their audience and the content they want to share. It may allow them to use it as a sales tool, a customer intelligence gathering tool or a gateway into an internal portal. Whatever the application, our website redesign offering focuses on how to strategically launch the next evolution of the organization’s website.
Our website development offering looks at a website from three different perspectives: web strategy, usability, and systems & technology. Through a process of interviews, data gathering, independent analysis, and primary and secondary research, we assist companies in identifying improvement opportunities that support the achievement of corporate goals and objectives in order to redesign the organization’s web presence. In order to provide the best results, we blend our consulting expertise with the appropriate technology and business solution providers.
Below are some of the objectives that a website redesign can help you address.
Some of the benefits of a redesigned website may include:
A critical success factor for any corporate website is having a good understanding of the audience(s) and ensuring that the website usability meets the business needs. Again it all starts with a good plan. At Mark Longo, we realize that without a clearly defined and documented strategy or vision, designing and implementing the solution will be challenging and costly to correct.
“On behalf of Universal Music Canada, I would like to express our appreciation for your help in launching umusicbiz.ca, our B2B web site… This was a project that required solid project management and business process expertise. Your leadership in these areas was instrumental to the success of the project.”
Gordon Lee Chan, Vice-President, Information Technology, Universal Music Canada Inc.